For all-electric cars, Tesla is a dominant player in electric mobility. The company is planning to expand its portfolio further and extend its dominance in the EV market, by offering a Mini Tesla Electric Car.
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It is evident seeing the price points of the electric cars in the market, the affordability of the electric cars is still a blocker in the market, due to the high cost of batteries. Tesla and other electric car automakers are racing to make their electric cars a more affordable solution. The recent price reduction of the Tesla Model S and Model X in the United States is aligned with the vision of Elon Musk, making EVs more affordable for people across the globe.
Elon Musk shared, the ideal case for customer affordability would be when the company offers an electric car at a price point, that will be the lesser price of the current most affordable Tesla Electric Car, which is the Tesla Model 3.
The current price of the Tesla Model 3 is $42,990 in the United States.
Elon Musk revealed that Tesla is working on designing and developing a next-generation mini-electric car, which is expected to be offered at the half price of the Tesla Model 3.
Also, the Next Generation Mini Tesla would be running in an autonomous mode, but the timelines for the electric car development and launching are not yet shared.
As Elon Musk shared on the last Inventor’s day, many people have a high desire to own Tesla, but the current electric car offerings by Tesla are not affordable to all. Hence with the Mini electric car, Tesla would be extending their electric car offering and making it more affordable for people in all segments.
Tesla has a high ambition of selling 20 million electric cars each year by the year 2030. To achieve that, focusing on making Tesla electric cars affordable is crucial. With affordability in focus, the company has slashed the price of its electric car several times in the past. The price reduction has already resulted in increasing the demand for Tesla Electric Cars, said Elon Musk.
Making electric cars more affordable is crucial seeing the current automotive industry. The price cut for electric cars resulted in increasing demand. Many electric carmakers, including Tesla, are racing to make EV as more affordable. Certainly, it will help make Electric Vehicles mainstream.
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