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Sony and Honda Joint Venture for Electric Cars – Sony Honda Mobility – AFEELA

As the electric car market is progressing, new opportunities are created in the market. All the automotive companies are pacing up in developing EV technologies. Some of the well-known companies, that don’t have an automotive portfolio, are also investing and taking part in the EV market by starting and launching their EV projects.

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One of them is the rumored Apple Project Titan. As per the rumored information, the company is planning to design and develop a very high-tech future electric car for the world, but many of the questions from Apple Project Titan are still unanswered like, how will Apple Electric Car look like? What type of EV would it be?

How Sony and Honda will be helping EV Market?

Very unexpectedly, Sony Group Corporation, which is a popular electronics and media company in the world, has emerged as a new automotive company. The company has joined ventured with Honda Motor Company, by creating an electric mobility company with the name Afeela. It looks like, Sony has figured out the need for EVs in the market and looking good to manufacture the EVs.

Sony has collaborated with Honda company to manufacture a new electric car by the end of 2026 onwards and the manufacturing will be handled in Honda’s US facilities. Manufacturing the electric car at Honda’s US facilities is directly related to taking the advantage of new electric vehicle tax credit rules.

As Sony company owns a huge collection of multimedia for infotainment devices in the car, which will help consumers for better entertainment and engagement during the EV charging times. It is expected that Sony would be opting to provide a subscription-based model for multimedia devices for in-car infotainment systems.

The collaboration of Sony and Honda for automotive is also named Sony Honda Mobility, which will be coming to the automotive market in the next three years. The company officials also shared that, the joint venture is going to be there for a very long duration, as companies did not come together, just for the EV automotive feasibility testing purposes.

What is the company’s take on Joint Venture and EV Market?

For any automotive company, at least 10 years of service is expected to be provided, hence Afeela will be a separate company to penetrate the EV market.

The COO (Chief Operating Officer) of Sony Honda Mobility, Kawanishi revealed that, as they will be selling electric cars, the consumers will be needing long-term service, hence they are gonna stay in the long-term business.

Kawanishi also shared about the importance of software in automotive, hence they are focussing to changes their car business from hardware-centric to software-centric.

What are the current offerings by Afeela?

Sony had already planned to invest in the electric car market in past years. The company, Afeela showcased a seven-seater electric SUV during the last CES event.

Final Words

Sony and Honda, both of the companies have collaborated and joined with their core competencies to start Afeela, a new electric automotive company. Afeela has a long-term vision to penetrate the EV market and provide the best technologies of Sony and Honda.

Following are some questions and answers, that people also ask on the topic.

Frequently Asked Questions

What is Afeela?

Afeela is an automotive brand, that is created by a joint venture, a Japanese company Sony Honda Mobility. Sony Honda Mobility Inc. is a joint venture of Sony Group Corporation and Honda Motor Company in 2022. Afeela brand is created with the vision of producing future electric cars, that will incorporate the best of the technologies from both Sony and Honda.

Is Sony making car?

Yes, Sony is making cars now after the joint venture of Sony Group Corporation and Honda Motor Company in 2022. The car will be produced by Sony Honda Mobility company with Afeela brand.

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Ravina Parmar

Ravina has worked for the world’s top automakers and fascination towards the electric vehicles. She is the main writer on EVsFollower.